Weekly Review- Sadiya Afshan- 18/02/2022

Home Forums Weekly reviews by Varalians Weekly Review- Sadiya Afshan- 18/02/2022

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    This week
    Monitored campaigns on a regular basis, maintained a lead monitoring sheet and Google Analytics report of Google Ads, tracked the number of conversions, prepared a daily report of campaign performance recording KPIs, observed daily budget, bids, and bidding strategy of varaluae.com and sharjahmediacity.services.
    Brainstormed and formed new business processes and measures for digital conversions.
    Analyzed ways to drive website traffic and created a plan for the same.
    Updated website traffic, budget plan, and link-building targets for the next 3 months.
    Performed keyword research to find out avg. monthly searches and did 80-20 analyses of existing keywords.
    Discussed link building with the digiops and sales team.
    Regular tweets from Varal’s official Twitter account.
    Paused the GAds campaigns.

    Next week
    To analyze and make changes to GAds campaigns.
    To build outbound links.

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