Weekly Review- Sadiya Afshan- 25/02/2022

Home Forums Weekly reviews by Varalians Weekly Review- Sadiya Afshan- 25/02/2022

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    This week
    Calculated and updated budget allocation percentages for online advertising platforms.
    Updated title and description limit of GAds.
    Researched keywords and bid price of new keywords followed by the product name.
    Calculated keyword budget allocation for GAds campaigns.
    Studied GAds insights and search trends.
    Discussed link building with the digiops and sales team.
    Regular tweets from Varal’s official Twitter account.
    Jotted down parameters (key metrics) for GAds.
    Created GAds campaigns and search ads (responsive search ads) for SHAMSnew company with ad groups- new business license, new visa, and media package.
    Created custom UTM parameters to track GAds campaign URLs.
    Built outbound links to optimize SHAMS site via- social sharing, bookmarking, classified ad, and local business listing.

    Next week
    To build outbound links.
    To monitor GAds new campaign’s performance for SHAMS new company.

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